So you’ve done your sales funnel audit and you’ve got a lead problem. So now what?

Time to create a game plan that turns your sales funnel into a lead-generating machine, spitting out prospects like a Vegas slot machine? (That mental image was just too good not to share)!

Spruce Up Your Welcome Mat

Your opt-in page is the easiest place to start with the least amount of effort when you’re dealing with leads that have ‘left the building’. Let data be your guiding light here. What is it telling you? Is your page slow to load? Is your ideal crowd bouncing after mere seconds, indicating a possible disconnect with your messaging? If so, look at your headline or “hook”. Is it grabbing attention? Is your copy hitting home with your audience’s pain points? Is the call to action above the fold, even in mobile mode, and is it shouting loud and clear, “Click Me!”?

I know, a lot right? Where to begin?

The goal of your opt-in page is to grab attention, keep them reading and nudge them to take action. The awesome-est (that should totally be a word) thing is that you can’t get this wrong. Whatever step you take to increase leads from your opt-in page will be reflected in the data. All data is great data. Start with one tweak. Change the headline into more of a question, for example, and see how it performs.

If tweaking the headline doesn’t move the needle?

Get To Know Your Crowd

If this is your first kick at the can with your digital sales funnel, you’re probably still getting acquainted with ideal crowd. It takes time to fully understand what keeps them up at night, so maybe it’s time to roll up your sleeves and get chatty.

Engage with your audience directly- set up polls on social media, pick the brains of past clients, or shoot a message to your email list. Ask them about their journey, their struggles and if your opt-in would make a difference. Their responses? Pure gold. Use their answers and their words to create the copy around your lead magnet.

Now, some of you may be thinking, why wouldn’t you do this before revamping the copy on your opt-in page? Because nine times out of ten, you don’t need to talk to your audience- especially if you’ve been in in business for a while. So, start with the copy. If you continue to hit roadblocks after a few tries, it’s time for some direct conversations with your tribe- straight up, no chaser kind of talk.

From those conversations, you may discover the need to tweak or even create a brand-new lead magnet.

Offer A Taste Of Something Irresistible

Your lead magnet should hit the sweet spot by offering a quick, easy solution to a smaller problem related to the bigger problem your offer provides.

Let’s say you’re online offer is a stress management program for professionals working in a high stress workplace. Your lead magnet? A 5-minute breathing exercise they can use in those high-pressure moments. That’s a great solution in a pinch, but the bigger problem still needs solving- a solution your program provides.

See what I’m putting down here?

Most of the time, you’re lead problem will be solved one of the above strategies. But you’re not always going to snag every visitor that comes to your site. Sometimes people find you, but they’re not willing to hand over their email until they really know the kind of value you can provide. In this case, maybe it’s…

Time To Rekindle The Flame

Ever felt like someone was following you around after you visited a website? One of the craziest things I’ve experienced was when I was retargeted with an ad. I had gone as far as the checkout page on a particular site and then decided to hold off.

The next day I was down a YouTube rabbit hole and an ad came up that said “Hey, you were just about to download my book, what happened?” WTF???? What sorcery is this? How did they know? Albeit a bit creepy.. that’s the magic of retargeting!

Now, creepy shouldn’t be what you’re going for. But keeping your brand on the radar of potential leads with strategic ads that gently nudge them back into your orbit IS your jam!

According to “they”, it takes approximately seven times for someone to see your brand before they’ll take action or buy from you. Retargeting ads aren’t the only way to rekindle the flame, you can also do this with social media, email marketing, guest speaking on podcasts, networking and any other way that you and your brand get seen.

You’ve Got This

Let’s take a look at all the things you’ve done up to this point. What’s the data telling you? Are your leads increasing? Are they where you need them to be to get the conversions you want? If not, keep changing and testing-as you’re probably painfully aware at this point, this isn’t a “If you build it, they will come” situation.

The best and most successful sales funnels aren’t built in a day. They’re the product of persistence, experimentation, with a dash of ingenuity and a whole lot of data!

So keep at it, consistent action, one tweak at a time, you’ve got this!

Not sure you’re dealing with a lead problem? Download my Digital Sales Funnel Audit and find out. Get it here and let’s get your digital sales funnel firing on all cylinders!