“Emotional hunger cannot be filled with food”

Those were the words written by Geneen Roth in her book “Women, Food & God”.

It was like she was deep inside of my subconscious and understood me almost deeper than I knew myself.

I cried when I read that line because for so long I had been trying to eat my way through stress, breakups, relationships, life!

Let me tell you, if she had a course on how to work through emotional eating- I would have lined up around the block to buy it.

Why?

Because she spoke to me. She spoke to something I didn’t even know I was doing!!! It’s like she looked inside my brain and said “Oh you need to hear this honey.”

I didn’t need to know who she was, or how she knew it, what educational background she had, how many years she’d been studying this emotional eating thing- I just knew that she understood me and what I was dealing with in regards to my relationship with food.

That my friend is what niching can look like for your business.

It’s when someone just gets you.

For most of us, we’ve experienced something similar with our bestie—the one who finishes our sentences and reads our mind. But every so often, a total stranger understands us so perfectly we think, How does she know that about me?

That’s not magic. That’s strategy.

Sales happen when you:

• Know your ideal client (age, interests, income, pain points)
• Understand the problem she’s struggling with (words she uses to describe her challenge)
• Show her exactly how you solve that problem
• Craft clear messaging that speaks directly to her, her struggle, and why you are the solution

Get these right, and your business stands out—even in a crowded internet.

Get them wrong, and your messaging falls flat. Your audience won’t find you, won’t engage, and they definitely won’t buy.

A note on niching down:

“When you’re speaking to everybody, you’re speaking to nobody.” Marie Forleo

Niching down doesn’t mean missing out

Here’s an example of niching down

• “I help people eat healthy.” →Okay, but kinda vague.
• “I help women over 40 eat healthy” →Better, we’re getting there.
• “I help women over 40 support their bodies with healthy food choices as they go through peri-menopause and menopause.” →Bingo. Now your ideal client can immediately see themselves in your message.

“But I’m leaving so many people out!”

Oh, I hear you. The fear of leaving money on the table is real. But if your sales are already slow, aren’t you already leaving money on the table?

Now, flip this. Look at it from your client’s perspective.

If you’re a woman struggling with menopausal symptoms, which message would grab you? Which one feels like it was written for you?

Still thinking, But what about the pre-diabetic woman? I can help her too!

Sorry friend- she’s going to hire the health coach who says, “I help women who are pre-diabetic make healthier choices to support their body.” Not the one saying, “I can help you eat healthier.”

See what I’m putting down here? When you try to talk to everyone, no one feels like you’re talking to them.

Pick a lane. Hook them. Make sales.

Ready to make more sales with your funnel?

Here are the top 5 things that my clients miss when they’re trying to sell their online course program or service. These elements are essential when you’re just starting to sell, but even more important if sales are slowing down. Be sure to grab it below: